The Positioning of Korean Egg ( "韓蛋的定位" "한국계란 의 포지셔닝" )

"Clean and premium, produced and packed to strict, Korean standards."

(p.s. A box of 8 Korean eggs is sold at SGD3.9 in Fair Price; other Singaporean or Malaysian eggs are sold around SGD2.5 per box of 10 eggs.)